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O'Dwyer's Newsletter - May 21, 2012 - Vol. 45 - No. 21 (download PDF version)

Page 6 Pages 1, 2, 3, 4, 5, 7, 8
NEWS OF SERVICES _______________


NASDAQ OMX Corporate Solutions has launched a software-as-a-service media monitoring and analysis platform, Media Intelligence, covering print, digital and broadcast media.

The service, which includes integration of Critical Mention's TV and radio monitoring service, offers real-time monitoring, including tonality, as well as advanced metrics.

Users can engage Twitter discussions and gauge influential commenters via integration with Klout and PeerIndex metrics.

Demetrios Skalkotos, senior VP at Nadsaq, said the monitoring service is aimed to "help PR and IR professionals respond more quickly and effectively to protect and promote the reputation of their brand."


The U.S. Departments of Labor and Commerce are considering reviews of their media monitoring and press release dissemination accounts, respectively.

The Labor Dept. said May 16 that it is conducting market research ahead of a likely upcoming RFP process, expected around June 11, for monitoring to support its office of public affairs.

That federal agency wants a vendor to track at least 200,000 sources across print, electronic and social media. A contract stretching for five years with options is planned.

The Commerce Dept.’s U.S. Census Bureau, meanwhile, issued a request for information last week for its news distribution efforts to gauge the capabilities of vendors in the field.

Census Bureau releases are currently disseminated by PR Newswire.


Miami PR pro John David has created a news dissemination service for attorneys and companies seeking media attention for legal cases. carries a $1,500 fee to create a news release, customized media list, and distribution of a press release.

David is pitching the service as a way to tout a legal case or settlement without retaining a PR firm on an ongoing basis and differentiates it from etablished release services because it offers more services like consultation, writing, and media follow-up calls to journalists and tracking services.

David said the service has promoted cases involving wrongful death, toxic torts, intellectual property rights, hazardous work conditions and ADA compliance.


EVENT: The Bernard L. Schwartz Communication Institute at Baruch College, New York, will host its 12th annual symposium on "Communication and Communication-Intensive Instruction" on Friday, June 1. Rountables with top journalists, authors and bloggers are on teh agenda. To request an invitation and get more info on the full-day event:

PEOPLE __________________


Kellogg, Becker
Kellogg, Becker

Jeremy Button, senior policy fellow, Heinz Family Foundation, and Contessa Kellogg, former comms. director for the California Women's Law Center and for Rep. Maxine Waters (D-Calif.)., to High Lantern Group, Washington, D.C., as directors. Jonathan Becker, a staffer for the U.S. Senate Agriculture Committee, and Austin Tuell, special assistant to Republican Whip Eric Cantor (R-Va.), join as associate directors.

Amy Speak, market development manager for Florida-based GMP Companies, to Green Room PR, Cambridge, Mass., as a life sciences communications specialist. Chaz Godwin Ross, senior VP of of integrated marketing, socialsklz:-), joins the firm's Boonton, N.J., office as VP, strategic media. And Stacey Palmieri, a recent graduate, joins as a media specialist.

Van Lommel
Van Lommel

Chris Uithoven, director of individual giving, National Multiple Sclerosis Society, GatewayArea Chapter, to Standing Partnership, St. Louis, as VP of healthcare. She oversees accounts like Ranken Jordan pediatric specialty hospital, Missouri Foundation for Health, and the St. Louis Behavioral Health Network. Mark Van Lommel, PR manager, video game company Nexon America, to Wonacott Communications, Los Angeles, as account director. He was previously at Edelman.


Bill Danon and Will Willis to senior VPs, Bite Communications. Danon, based in San Francisco, leads both global and U.S.-focused clients like Lithium Technologies, Nicira and Parallels. Willis, based in New York, serves as the East Coast head of Bite, and works Broadcom, Nokia and Sony.

Denise Vitola to senior VP, consumer and health and personal care practice director, MSLGroup, New York. She oversees 45 account staffers for clients like Shiseido, Johnson's and Neiman Marcus, and P&G. Scott Beaudoin to senior VP, consumer marketing practice director, a 40-person unit working for General Motors, Heineken and Outback Steakhouse.

Rebecca Morley, to VP, Devine + Partners, Philadelphia. She joined in 2005. Also, Kimberly Hallman to A/S and Kiera Daly to A/E.

Ivy Mollenkamp, Wendy Zaas and Maggie Gallant to executive VPs, Rogers & Cowan, Los Angeles. Mollenkamp is in R&C's lifestyle and digital entertainment unit, handling Xbox, Sugar Inc. and MySpace. Zaas works consumer technology and digital entertainment for Warner Bros. Interactive and CIE Studios. Gallant, based in New York, works entertainment and lifestyle accounts like Food Network, Cooking Channel and Discovery Channel's "Shark Week."

- Greg Hazley

Page 6 Pages 1, 2, 3, 4, 5, 7, 8


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