AUDI PUTS JACUZZI IN PR DRIVER’S SEAT
Joseph Jacuzzi, GM of communications in a short stint at Ford Motor Company’s Lincoln operation, has rolled to Audi of America as chief communications officer.
Jacuzzi takes the slot vacated by Jeff Kuhlman, who left Audi in December to head global communications at Nissan. He was previously VP of communications for PepsiCo's beverage division before joining Ford earlier this year.
Audi of America president Johan de Nysschen said the company “look[s] forward to his valuable insights and support as we continue to strive to take Audi to its full potential here in the U.S.”
The German luxury carmaker’s U.S. operation is based in Herndon, Va.
Jacuzzi was previously with General Motors in the
U.S. and abroad during eight years, and earlier held posts at Shelby Automobiles and Mitsubishi. He worked on the agency side at Bob Thomas and Associates.
Brad Stertz, a former reporter and editor for the Wall Street Journal, Detroit News and (Hampton Roads, Va.) Daily Press, is corporate communications manager.
HUNGARY HUNGERS FOR POSITIVE IMAGE
Rasky Baerlein Strategic Communications has a $450K research and development contract with Hungary through the rest of the year to access the image of the European state.
The goal is to explore the "opportunities of the uniform and positive public perception and presentation of Hungary in the U.S. on the basis of the research plan."
According to that plan, RBSC is to map the "true or false opinions, cultural and historical clichés related to Hungary and to find new solutions to influencing these with the tools of cultural and political communications."
Hungary wants an ongoing “cultural presence abroad to effectively develop the related PR and PA activities and country brand management.”
The country also wants a “friendship lobbying” with neighboring states to present a “common shared fate and the ideal of living together in tolerance in terms of cultural diplomacy, current politics and economic policy.”
RBSC's contract is with the Ministry of Public Administration and Justice.
5W SPEAKS FOR JAILED AMERICAN IN BOLIVIA
5W Public Relations represents Jacob Ostreicher, the Brooklyn flooring contractor who has been jailed without formal charges in Bolivia for nearly a year.
The 53-year-old Ostreicher invested in a rice farm in Bolivia. He claims the manager of the operation, who turned out to be linked to a Brazilian drug trafficker, stole money from the project. When he flew to Bolivia to investigate, Ostreicher was arrested on money laundering charges after investigators discovered the farm was on land owned by a drug gang.
Ronn Torossian, CEO of 5W, said his firm was hired by the family of Ostreicher. He promises a “full-scale campaign,” an effort that already features the freejacobnow.com site and has received media play on CNN, Fox and “Nightline.”