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O'Dwyer's Newsletter - Nov. 19, 2012 - Vol. 45 - No. 46 (download PDF version)

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MEDIA NEWS ____________________


Boston Globe editor Martin Baron takes the executive editor post at the Washington Post on Jan. 2, succeeding Marcus Brauchli, who held the post for more than four years.

Brauchli will become a VP at the Washington Post Co., working with CEO Don Graham to evaluate new media opportunities.

Katherine Weymouth, publisher of the Post, said Brauchli “contributed immeasurably” to the paper, noting that under his “leadership we have become one newsroom publishing on multiple platforms, traffic has grown substantially and we are consistently recognized as among the most innovative mainstream news sites,” according to her statement.

Baron has edited the Globe since 2001. He also held key editing positions at the New York Times, Los Angeles Times and Miami Herald. The Globe is owned by the New York Times Co.

Brauchli joined the Post from the Wall Street Journal, where he worked as foreign correspondent, national editor, global editor, deputy managing editor and managing editor.

In a statement to staff, Brauchli said: “We have reorganized, melded and streamlined our news operations, and emerged stronger than we started. That is not, as cynics would have it, simply a function of fewer people doing more, but of awareness that we are responsible for our destiny as never before.”

The Post now has “a bigger audience, more viewers and more users who follow and watch what we do, than ever,” according to Brauchli.


The Audit Bureau of Circulations has been renamed as the Alliance for Audited Media, a bid to reflect changes in the publishing industry.

The group said 94 percent of its members endorsed the new brand, which is aimed to reflect its measurement beyond print to include tablet and smartphone apps, websites, social media, email newsletters, and digital publishing platforms that serve the media industry.

Michael Lavery, president and managing director, said the “ABC” brand served the group well for nearly 100 years. “With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media,” he said.

AAM has also unveiled a new logo and new websites that include its Media Intelligence Center, an online tool that offers audited info and media analysis for members.

AAM notes 90 percent of its publisher members now provide content on mobile devices like tablets and smartphones, up from 51 percent in 2009. Digital editions of publications have grown to be 15% of all newspaper circulation, up from 9% in 2011.



American City Business Journals, which is part of Advance Publications, has acquired Streetwise Media, online publisher of local news, politics, lifestyle and education sites targeted at young professionals in Boston and Washington.

SM says its and sites attracted more than 2.6M unique visitors last month.

Founders Chase Garbarino and Kevin McCarthy will remain with the company as CEO and CTO, respectively.

“ACBJ is the ideal partner to help us to continue to innovate within local media online and to expand to new cities. With the support of their experience and nationwide platform, we believe Streetwise can become the country's leading local news platform,” said a statement from Garbarino.

The AP unit publishes weekly business journals in 40 cities and its owner of the Sporting News, Hemmings Motor News, Inside Lacrosse and NASCAR Illustrated.


Variety is cutting about 20 employees from its 165member staff, mostly in circulation, administration, conference planning and its directories division.

New owner Jay Penske said Variety’s comeback “will include substantial further investments in editorial and digital but will unfortunately require some immediate eliminations.”

There also is a plan to cut frequency from its Monday-Friday Daily Variety publication and the weekly Variety. That effort hasn’t been mapped out yet.

Penske Media is knocking down the paywall on Variety’s site early next year.


The Houston Chronicle is launching a weekly fashion, travel and style magazine, Style, to be included in the Sunday edition of the paper and at

The printed edition is available only in home delivered copies of the newspaper, intended as a premium for subscribers.

Chronicle lifestyle reporters Lindsay Love, Greg Morago and Joy Sewing are writers. Editing is done by Melissa Aguilar and Jody Schmal.

“Style will spotlight the area's trends every week through top-notch reporting and lush photography,” said Aguilar.


David Ko, a Yahoo alumnus, is promoted from chief mobile officer to the COO slot at Zynga, social gaming company. He takes over the position that was held by John Schappert.

Mark Vranesh, chief accounting officer, moves into the CFO slot of Dave Wehner, who departed to Facebook after a two-year stint.

Barry Cottle, a former Electronic Arts, Walt Disney and Palm exec, shifts from a business development post to chief revenue officer.

CEO Mark Pincus, in a note to staffers, credited Ko with helping to “scale our mobile organization” by launching 25 games and uniting development teams

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