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O'Dwyer's Newsletter - Nov. 19, 2012 - Vol. 45 - No. 46 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


Deidre Campbell, managing director and U.S. head of financial communications for Burson-Marsteller, has moved to ICR as a senior managing director, among a trio of hires for the firm’s corporate communications unit.

The Norwalk-based firm also added former FD/Morgen-Walke North American CEO Anton Nicholas as a managing director and RLM Finsbury alum Philip Denning as a senior VP.

Campbell earlier led GolinHarris’ New York corporate practice and held posts at Powell Tate, TorranceCo and financial start-up Q.Know Technologies.

Denning led IR for security firm Kroll and was a managing director for financial communications shop Kehoe, White, Savage & Co.

Nicholas was managing director and partner at Sloane & Company after serving as CEO of North American operations of Financial Dynamics. He started out at Sard Verbinnen & Co.

ICR worked the deal, as well as IPOs for Shutterstock and Eloqua this year.


Netflix, which is under attack by activist investor Carl Icahn, has reached out to Sard Verbinnen & Co for PR counsel.

Icahn has collected a nearly 10 percent stake in the video/streaming company. He believes the Los Gatosbased company is a prime acquisition candidate for a deep-pocketed suitor such as Apple, Microsoft, Google or Amazon.

Netflix on Nov. 5 put a “poison pill” in place that is triggered in the event that an outside investor accumulates a 10 percent investment stake. The stockholder rights plan does not go into effect in the event that Netflix’s board supports an outside investor’s merger or other business combination plan.

Netflix earned $7.6M on $905M third-quarter revenues. Its shares trade at $80.59. The 52-week range is $133.43 and $52.81.


The Switzerland-based world governing body for sports cycling, which stripped Lance Armstrong of his Tour de France titles last month, has been working with an Irish PR pro and former journalist amid the sport’s tumult.

Ian McClure, who runs Dublin-based McClure Media & PR, told Cycling News he is a PR advisor assisting Union Cycliste Internationale with its communications efforts.

Greg LeMond, now the only U.S. cyclist to win the Tour de France, called on UCI president Pat McQuaid to resign last month in a widely publicized plea.

UCI previously worked with Germany’s InMotion, a cycling industry PR specialist. But trade pub Bike Biz reported that firm lost its contract last year in part after a meeting between media and UCI officials saw McQuaid claim $5,000 carbon frame bikes are made in China for $30.

In addition to his PR shop, McClure runs news website Irish Pro Cycling.

NEW ACCOUNTS __________________

New York Area

Rubenstein PR, New York/World Business Lenders, direct lender for small business; FiREapps, foreign currency exposure management services, and Omer Ozden, advisor to companies in China eying real estate development in the U.S., all for PR.

Wise PR, New York/Control Group, innovation strategy; Spruce Media, marketing solutions for Facebook Ads; Yieldex, inventory and revenue management services for digital publishers; Dynamix, creative engagement, optimization and personalization, and Spindle Labs, search technology for social content.


LaVoie Strategic Communications, Cambridge, Mass./ i3 Analytics, data analysis software for pharmaceutical and related industries, for PR following a competitive pitch process.

Crosby Marketing Communications, Annapolis, Md./Saint Agnes Hospital, as AOR for strategic planning and creative services to build brand awareness for the 314-bed Baltimore hospital and its six clinical institutes, amid a $200M expansion.

S&A Cherokee, Cary, N.C./TribeSpring, mobile referral and networking software for salespeople and business owners, as AOR, including PR, design and marketing communications services.

Ink Link Marketing, Fort Lauderdale, Fla./Buffets Inc., South Carolina-based restaurant chain including Old Country Buffet, HomeTown Buffet and Ryan's, as AOR for promotions and PR.


Arketi Group, Atlanta/PMG, business process automation software, to develop and execute an integrated PR and digital marketing plan.


GolinHarris, Chicago/Society of Actuaries, as AOR for PR supporting the trade group's global expansion and new areas of member education and credentialing. GH worked the Society’s 2006 brand launch and was AOR through 2011. GolinHarris Shanghai has signed a year-long retainer with sanitation product maker Hansgrohe after GH’s London office picked up PR duties earlier this year. The Shanghai office handles media relations and digital services in the China region for the Hansgrohe and AXOR brands.

Martin Flory Group, Gurnee, Ill./Wavecraft USA, for PR for the marker of the Waveblade portable barnacle removal tool for the marine market.

Communica, Toledo, Ohio/Hercules Tire & Rubber Company, marketing and distribution of private label tires, as AOR for global advertising and marketing communications.

Simpson Communications, Shaker Heights, Ohio/ The Automotive Lift Institute, trade group for makers of in-ground automotive lifts, as AOR for PR.


Idea Grove, Dallas/Worldwide Express, package and freight shipping, as AOR for integrated marketing/ PR.


R/West, San Francisco/Anchor Distilling Company, craft spirits. for creative services, PR, social media and brand strategy.


Good Relations, London/SABMiller, for consumer PR, including content development, digital and media relations, for its Pilsner Urquell beer brand.

— Greg Hazley

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