New York Area
Rubenstein PR, New York/World Business Lenders, direct lender for small business; FiREapps, foreign currency exposure management services, and Omer Ozden, advisor to companies in China eying real estate development in the U.S., all for PR.
Wise PR, New York/Control Group, innovation strategy; Spruce Media, marketing solutions for Facebook Ads; Yieldex, inventory and revenue management services for digital publishers; Dynamix, creative engagement, optimization and personalization, and Spindle Labs, search technology for social content.
LaVoie Strategic Communications, Cambridge, Mass./ i3 Analytics, data analysis software for pharmaceutical and related industries, for PR following a competitive pitch process.
Crosby Marketing Communications, Annapolis, Md./Saint Agnes Hospital, as AOR for strategic planning and creative services to build brand awareness for the 314-bed Baltimore hospital and its six clinical institutes, amid a $200M expansion.
S&A Cherokee, Cary, N.C./TribeSpring, mobile referral and networking software for salespeople and business owners, as AOR, including PR, design and marketing communications services.
Ink Link Marketing, Fort Lauderdale, Fla./Buffets Inc., South Carolina-based restaurant chain including Old Country Buffet, HomeTown Buffet and Ryan's, as AOR for promotions and PR.
Arketi Group, Atlanta/PMG, business process automation software, to develop and execute an integrated PR and digital marketing plan.
GolinHarris, Chicago/Society of Actuaries, as AOR for PR supporting the trade group's global expansion and new areas of member education and credentialing. GH worked the Society’s 2006 brand launch and was AOR through 2011. GolinHarris Shanghai has signed a year-long retainer with sanitation product maker Hansgrohe after GH’s London office picked up PR duties earlier this year. The Shanghai office handles media relations and digital services in the China region for the Hansgrohe and AXOR brands.
Martin Flory Group, Gurnee, Ill./Wavecraft USA, for PR for the marker of the Waveblade portable barnacle removal tool for the marine market.
Communica, Toledo, Ohio/Hercules Tire & Rubber Company, marketing and distribution of private label tires, as AOR for global advertising and marketing communications.
Simpson Communications, Shaker Heights, Ohio/ The Automotive Lift Institute, trade group for makers of in-ground automotive lifts, as AOR for PR.
Idea Grove, Dallas/Worldwide Express, package and freight shipping, as AOR for integrated marketing/ PR.
R/West, San Francisco/Anchor Distilling Company, craft spirits. for creative services, PR, social media and brand strategy.
Good Relations, London/SABMiller, for consumer PR, including content development, digital and media relations, for its Pilsner Urquell beer brand.
— Greg Hazley