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O'Dwyer's Newsletter - Oct. 22, 2012 - Vol. 45 - No. 42 (download PDF version)

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NEWS OF PR FIRMS ________________


Ogilvy Public Relations has launched ACE (Analyst Community Engagement) to provide high-tech clients a strategic and measurable pathway to industry analyst relations.

The venture is a partnership with KCG, an AR strategy firm that has a database of more than 400 firms and 2,300 analyst profiles.

Services include briefings, relationship management, training, presentation development, events, media references and measurement.

Luca Penati, managing director of Ogilvy's tech practice, calls AR the "most global of all the marketing disciplines." He believes the trick is to distinguish the difference between "deal makers" and "perception makers" and tap the "right ones to influence sales cycles and purchase decisions as well as shift market attitudes through increased exposure," according to his statement.

Ogilvy's ACE teams are stationed in London, New York, Chicago, San Francisco, Beijing, Hong Kong, Singapore and Sydney.

BRIEFS: Ronald Childs, a veteran African American journalist and PR consultant, has set up OMEN Communications in Chicago. The 53-year-old consultant handles media relations, digital editorial content, social media and PR strategy, among other services. He was recently VP for media relations for Flowers Communications Group and media strategist with Burrell Communications Group. Info: ...LaVoie Strategic Communications Group, Cambridge, Mass., has released a free white paper on the nuances of building an communications strategy around drug development and commercialization of orphan drugs. LaVoie argues companies often neglect to craft strategies to address the specific needs of the rare disease environment, adding that, for public companies, the task can be further complicated by the need to balance investor communications, while also reaching patients, providers and payers. View the white paper at: …RF|Binder, New York, was named one of the “Best Places to Work in New York City” for 2012 by Crain’s New York Business magazine. ...Maslowski & Associates PR, Roseland, N.J., has developed a series of communications training programs for executives in areas like PR planning, crisis comms. planning, media training, social media training, ethics, and business writing. Info: ...TransMedia Group, Boca Raton, Fla., has engaged LinkedIn guru Ray Knight to offer clients his counsel for using the business social network. Knight runs his own firm, The RaynMakers. ...APCO Worldwide founder and CEO Margery Kraus was honored Oct. 7 in Amman, Jordan, with an Excellence in Leadership Award at the 2012 Global Thinkers Forum. “Margery epitomizes excellence in a woman leader,” said Elizabeth Filippouli, forum founder and CEO. The forum includes public-and private-sector leaders who discuss trends in governance and society. The 2012 gathering centered on women's leadership in the MENA region.

NEW ACCOUNTS __________________


Fineman PR, San Francisco/Guckenheimer, on-site corporate restaurant management and catering, for a brand awareness and media relations campaign, and XL Construction, a Bay Area commercial builder for crisis preparedness and training.

Allison+Partners, San Francisco/Toyota Motor Sales U.S.A., to manage communications efforts in a six-state region that includes northern California and the Pacific Northwest.

BLAZE, Los Angeles/Design By Hümans, online community for graphic t-shirts, for media relations and an integrated blogger strategy.


MassMedia Corporate Communications, Las Vegas/ Pets Best Insurance, Boise-based pet insurance agency serving across the U.S., as AOR for PR.

Mountain West

JohnstonWells, Denver/Lerch Bates, global elevator consulting company, for PR, its first engagement with a PR firm.


Haberman, Minneapolis/prAna, active living brand, for PR, social media, marketing planning and events for its Twin Cities location slated to open in November.

New York Area

Bullfrog & Baum, New York/Chef Michael Lomonaco, to promote his recently opened Center Bar and six-year old Porter House New York, both in the Time Warner Center in New York's Columbus Circle.

Goodman Media International, New York/"Totally MAD" (Time Home Entertainment, Oct. 2012), for media relations for the book marking MAD Magazine's 60th anniversary; author and Commerce Bank founder Vernon Hill, to develop and execute a publicity plan for his new book, "Fans Not Customers," on sale in November; Bedtime Math, for PR for the national nonprofit which aims to help parents teach their children to love math from a young age through the use of nightly math problems distributed online and via email; Next Avenue, for PR for, a new online site for Americans 50 years and older; "Pioneers of Television," for national promotional efforts for the third season of the PBS history, and 4 Sunflowers Media, to launch several book series and build brand awareness.

5W PR, New York/Gummybear International, entertainment producer and parent of animated character Gummibär, a viral Internet hit, for PR. New songs, a live show and feature film are in the works.

R&J PR, Bridgewater, N.J./St. Francis Veterinary Center, veterinary specialty hospitals, as AOR for PR.


Warschawski, Baltimore/Yellow Ribbon Fund, which assists injured service members and their families, to design a team logo for its Marine Corps Marathon team, for a second straight year. The marathon is slated for Oct. 28 in Washington.


rbb Public Relations, Miami/Arnstein and Lehr LLP, law firm with operations in three states, for PR for its three Florida offices.


Momentum PR, Longueuil, Quebec/Functional Technologies Corp., for investor and analyst relations, a renewal.

— Greg Hazley

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