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O'Dwyer's Newsletter - Oct. 22, 2012 - Vol. 45 - No. 42 (download PDF version)

Page 6 Pages 1, 2, 3, 4, 5, 7, 8
NEWS OF SERVICES _______________


Dave Franson, executive director of the Wichita Aero Club and former VP of public affairs for AlliedSignal Aerospace, has co-founded a firm to help convention exhibitors get the most bang for their buck at trade shows and conventions.

The new firm, Conventional Wisdom, includes Cassandra Bosco, who led media relations for the National Business Aviation Association; Bob Searles, former editor of BCA Show Daily, and Steve Lowe, handled convention displays and exhibits for Honeywell Aerospace.

Franson, who runs his own Wichita-based PR firm, Franson Consulting Group, managed the National Business Aviation Association's annual convention for two years.

The new shop offers counsel on which events to attend, budgets, PR strategy and other logistics.

Franson is at


Broadcast PR provider Strauss Radio Strategies, Washington, D.C., has brought in Matthew Lawrence and Greg Pruett, as A/E and assistant A/E, respectively.

Lawrence was national communications coordinator for the Young Invincibles, an advocacy non-profit for youth.

He was previously a presidential appointee in the press office of the United States Trade Representative in the Executive Office of the President.

Pruett previously interned with Strauss.


Berkshire Hathaway’s NetJets has re-launched in collaboration with WPP digital agency POSSIBLE.

The new site is said to give customers an "easier and more convenient" way to choose private planes and trips. A new tool shows 13 aircraft types in the NetJets fleet with statistics for respective ranges (distance or hours), speeds, passenger and luggage capacities.

The site also allows visitors to explore exactly what each aircraft cabin looks like from the inside, with a 360 degree view from nose to tail.

BRIEFS: Marketwire's Sysomos social media service has published a free tip sheet, "8 Ways to Build Your Brand Using Social Media," outlining major components that MW says form the foundation of a "positive online brand reputation." MW found that 84% percent of global brand executives feel their brand's "sociability" is not up to world-class brand standards. Download the sheet at …Mumbaibased social media firm Social Wavelength has been appointed as authorized reseller of popular SM monitoring service Radian6. ...Calysto Communicationsv, Atlanta, and Business Wire have published a white paper, "The Rise of Content PR, covering the development of original content to reach journalists and consumers. Calysto has also produced a new blog on content PR along with the white paper, which is available at

PEOPLE __________________


Veronica Rodriguez, senior manager, PR and social media, The Vidal Partnership, to VPE, New York, as account director for the Los Angeles-based firm. She was previously principal, PR and digital comms., for Lares Entertainment, and PR manager for the Vox Collective. She was also manager of PR and events for Atari.

Laurie Armstrong, former director of communications, Nokia, to MWW, New York, as senior VP of the firm's technology and digital content practice. At MWW, she oversees a tech team focusing on mobile devices, applications and services.

Tracy Shea, executive producer for a recent series of National Geographic Expedition trips, to Widmeyer Communications, New York, as a VP for the firm's Pre-K-12 Education practice, including clients like Carnegie Corporation of New York, the Foundation for Newark's Future, and The McGraw-Hill Companies. She is a former creative director for Fleishman-Hillard and supervising producer for Wired magazine.

Kay Logan, marketing manager at NCI, to ConnellyWorks, Herndon, Va., as account manager.


Tammy Hawk, executive VP of consumer marketing, Weber Shandwick, to Fleishman-Hillard, Chicago, as senior VP and leader of its consumer marketing practice.

Frances Sun, senior vice president at Hill+Knowlton Strategies, China, to APCO Worldwide, as managing director of the firm's Shanghai office, Brad Staples, president, international. She handled H+K's appointment by China's State Council Information Office to conduct spokesperson training for Chinese government officials, was global client relationship manager for the Beijing Olympic Games, and secured several Chinese brands for corporate communication support.


Marc Drechsler to global head of financial communications, Ketchum, New York. Drechsler was a founding partner of Ketchum Pleon Financial and earlier spent seven years at Citigate Dewe Rogerson in Germany and four years with Commerzbank AG in New York.


Carmen Sepulveda to partner, d expósito & Partners, New York. She continues as chief communications officer in charge of PR and social media at the agency.

Brett Meister to senior VP of communications, Harlem Globetrotters, Phoenix. He is a 15-year veteran of the traveling team and was previously VP/comms. for the Continental Basketball Association.

Katherine Neunaber to associate A/E, McNeely Pigott & Fox PR, Nashville, Tenn.

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