TOPPS RE-LAUNCHES GARBAGE PAIL KIDS
Topps launched a new edition of the 1980s classic Garbage Pail Kids trading cards on Oct. 16, five years after pulling the plug on the cards featuring raunchy cartoons.
Ogilvy PR is supporting the launch, which includes a contest to choose five people to be "immortalized" as characters in a future series.
Stephen Dumas, brand manager for the Topps series, said the cards are being "rejuvenated in a way that we haven't seen in decades." Topps last tried reintroducing a series of the cards in 2003 to mixed results and has issued commemorative editions over the past few years.
The cards were a pop culture phenomenon in the mid-to-late 1980s for their depictions of children with various abnormalities, including Adam Bomb, a boy with an atomic explosion emitting from his head, the obese Slobby Robby, and Marty Gras, a boy dressed in drag.
Some districts banned kids from bringing the cards to school because they were a distraction or over concerns about the content.
A 1987 movie was a box office bomb.
WEY LEADS IR, PA FOR NEWLY PUBLIC DURATA
Allison Wey, a veteran financial communications exec on the agency and corporate sides, has moved to the top post overseeing investor relations and public affairs for Durata Therapeutics, which went public in July.
Wey takes a VP title with the Morristown, N.J.based early stage pharma developer of therapeutics for patients with infectious diseases and acute illnesses.
The three-year-old company went public in a $68M offering July 19, but does not yet have any products approved for sale. It previously acquired antibiotic dalbavancin from Pfizer.
Wey was recently VP of IR and corporate affairs for Par Pharmaceuticals through its acquisition by TPG. Earlier, she was VP of IR and corporate comms. at Boron, LePore & Associates, senior VP at Edelman financial, and managing director of Hill+Knowlton Strategies' financial communications group.
ORASURE PITCHES HOME HIV TEST
OraSure Technologies is working with GolinHarris and Zer0 to 5ive as it launches the first in-home test for HIV.
OraQuick, which hit retail shelves and was made available for online sales on Oct. 9, has recruited Magic Johnson and former Miss Universe Dayana Mendoza as celebrity endorsers.
Johnson, who is HIV-positive, appeared on "The Daily Show" on Oct. 10 pitching the test, noting African-Americans and Latinos make up half of all new HIV/AIDS cases.
The test utilizes an oral swab and produces results within 20 minutes, according to the company.
GH has worked with the company since the FDA approved the test for over-the-counter sales in early July. OraSure said 25M units have previously been sold in the professional market to doctors and clinics.
Zer0 to 5ive managing principal Jennifer Moritz handles OraSure and leveraged Mendoza for National Latino AIDS Day on Oct. 15.