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O'Dwyer's Newsletter - Oct. 29, 2012 - Vol. 45 - No. 43 (download PDF version)

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NEWS OF PR FIRMS ________________


Phase 3 Media, a design, production and distribution services firm with offices in Atlanta, Charlotte, Dallas and Nashville, has acquired Atlanta integrated marketing and PR shop EOS.

Phase 3 president Ken Holsclaw says the addition of EOS’ PR, advertising and digital services, to name a few, gives his firm a “complete end-to-end solution.”

EOS was founded in 2005 by ad vet Margaret Gearing and Susan Frost. EVP Elyse Hammett, formerly of Bell South and communications 21, heads its PR operation. Clients include Coca-Cola, Macauley Investments, Landeavor and Tombo USA.


Text100 and research firm Stratsit have produced the PR firm’s first Energy Index to determine the most visible influencers in the energy sector.

The study, based on traditional and social media coverage of politicians, journalists and analysts, foundRep. Ed Whitfield (R-Ky.) and Sen. Harry Reid (D-N.V.) to be the most influential politicians in energy because of their involvement in the Keystone Pipeline, coal and renewable energy topics.

The study found oil, renewable energy sources and clean energy were the top energy issues discussed in the political sphere, shaping 42 percent of the energy conversation.

Greentech Media editor-in-chief Eric Wesoff was deemed to have the most visibility among energy journalists. His coverage of the high-profile Solyndra bankruptcy, along with renewable energy and electric vehicles put him atop the ranking.

Solyndra, oil and climate change were the top headlines in energy, accounting for more than 50 percent of coverage, the study found.

The top 10 energy journalists for influence includedJonathan Fahey, The Associated Press; Andrew Restuccia, Politico; Wendy Koch, USA Today; David Roberts, Grist; Thomas Friedman, The New York Times; Cassandra Sweet, Dow Jones Newswires and The Wall Street Journal; Dina Capiello, The Associated Press; Marc Gunther, Fortune, and Ryan Tracy, Dow JonesNewswires and The Wall Street Journal.

Among journalists, oil, climate change and Solyndra generated the most buzz in the energy conversation, with these topics accounting for 50 percent of media coverage.

Text 100 found clean energy and renewable energy sources as key topics for energy analysts, accounting for almost 60 percent of coverage. Full report is at

The PR Collective network of boutique PR agencies said it has marked its 10th year with a new mission,logo, and moniker. “We took a look at what benefits and services have been most popular with our member agencies over the last decade and have reorganized TPRC to focus on those,” states Los Angeles-based TPRC president Jonathan Zaleski.


NEW ACCOUNTS __________________

New York Area

KMR Communications, New York/Billion Dollar Brows, eyebrow cosmetics; Edge Systems; skin care, and Emeshel, fragrance for men and women, for PR, including the U.S. launch of Emeshel.

Susan Magrino Agency, New York/InterContinental Miami; Hyatt Union Square New York; Auberge du Jeu de Paume, new Chantilly, France, luxury hotel, and an interactive photography exhibition presented by Le Méridien Hotels and Air France, for PR.

Rubenstein PR, New York/The Agency Group, entertainment booking; the Sounds of Reggae Concert, Dec. 12 event at Brooklyn's Barclays Center, and Ramona Singer, "Real Housewives of New York City" actress with skin care and jewelry lines, all for PR.

Mfa, Ltd., New York/Chef Ryan Hardy and co-sommeliers Robert Bohr and Jordan Salcito, to promote their upcoming restaurant opening in SoHo slated for spring 2013.


Clapp Communications, Baltimore/Reisterstown Bible International, for marketing strategy and re-branding of the non-profit funder of global missionaries.

Environics Communications, Washington, D.C./The American College of Cardiology, 40,000-member nonprofit medical society, for traditional and social media relations for the group’s annual meeting.


Avidea PR, Brentwood, Tenn./Super Rope Cinch, for PR to expand retail distribution. The product has been picked up by Walmart in the U.S. and Canada.


Haberman, Minneapolis/Wolf Ridge Environmental Learning Center,for marketing, memorable creative and integrated communications.


MWW, San Francisco/Nimbuzz, messaging app, for brand messaging and positioning, as well as to seed partnership outreach initiatives.

Morgan Marketing & PR, Irvine, Calif./Lion’s Heart, volunteer service organization for teens, as comms. agency of record, including media relations, PR and marketing.

Tellem Grody PR, Malibu, Calif./ “Shatner’s World: We Just Live In It,” one-man show by actor William Shatner slated for a 20-city tour, and “Guts & Glory,” chef and author Anthony Bourdain’s 12-city tour, for PR.

J PR, San Diego/Rancho La Puerta, destination spa in Tecate, Mexico, for PR.


energi PR, Toronto/, for PR and social media in the Canadian market, and Pari Beauty, cosmetics and skin care brand, for PR and social media, including strategic counsel, media and influencer relations, and event management.


Moonlight Media, London/CounterpartyLink, for PR and marketing across Europe, the U.S. and Asia. The firm handles financial institutions and tech companies with trading and risk management applications.

— Greg Hazley

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