Metropolitan Washington Airports Authority

The Metropolitan Washington Airports Authority is looking for strategic communications work to "build, expand, enhance and strengthen" its reputation for "institutional integrity and for providing a high level of world-class transportation service."

The Authority maintains Washington Dulles International Airport, Ronald Reagan Washington National Airport, Dulles Access Road and Dulles Toll Road.

It also is overseeing construction of the Silver Line Metrorail extension to Dulles and points west.

The Authority, according to its RFP, wants counsel on how to reach targeted audiences, themes designed to bolster awareness of its mission/accomplishments and importance to the regional economy, media training, marketing support and preparation for hearings and "high-visibility or high-risk public discourse."

The PR firm is required to provide regular reporting of planning/supported actions as well as earned results.

That reporting may include "pitch calendars, feedback and earned coverage trackers inclusive of standard industry reporting metrics (e.g., circulation, reach, tone, sentiment, message penetration, share of voice)."

Donald Laffert is contracting officer for solicitation 1-18-CO42.

Responses are due Jan. 18 at:

Metropolitan Washington Airports Authority
Procurement and Contracts Dept., MA-29
2733 Crystal Drive
Arlington, VA 22202