Riceland

Farmer-owned agricultural marketing coop Riceland Foods has issued a request for proposal for marketing services.

Riceland, which was founded in 1921, is the world’s largest miller and marketer of rice as well as a major soybean processor, and provides marketing services for rice, soybeans and wheat grown by its 5,500 family-farm owners in mills across Arkansas, Louisiana, Mississippi, Missouri and Texas.

The Stuttgart, AR-based coop is seeking an agency to support its marketing and retail business initiatives in light of a recent reorganization at the company to provide more focus on its branded consumer products. 

Scope of work would include development and implementation of marketing strategies; providing marketing and PR campaign support and digital services; market research; and branding advisory services.

Proposals will be evaluated on a criteria of agency experience, pricing and a description of the agency’s approach and envisioned process in handling the campaign.

Riceland projects the campaign to commence in early April and end in July.

Proposals are due no later than 5:00 p.m. CST on Friday, March 2. Questions may be sent before 5:00 p.m. CST on Monday, February 26.

Submissions should be sent electronically, with “RFP Submission for Marketing Services” written in the subject line. Contact is Ashten Adamson, Riceland’s PR coordinator, [email protected].

Download the RFP (PDF).