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Santa Monica is looking for a PR firm to promote its downtown and Third Street Promenade, which is located two blocks from the city's historic pier, as premier destinations for residents and visitors from throughout Southern California.
Downtown Santa Monica Inc., the nonprofit formed in 1984 by the City of Santa Monica to promote economic growth and community life, wants a PR partner to increase media coverage on a regional and national level.
The RFP says the PR firm will create fresh angles, publicize free events and highlight the stores, restaurants and entertainment options available downtown and on the Promenade, areas that attract 16M visitors per year and generate more than $1B sales annually.
The PR firm will handle press releases; minimum four FAM trips; merchant product placement on morning shows, weather segments; and media relations.
It will have experience working with national and regional media outlets, including print, online and broadcast, as well as social media influencers. A track record with travel or shopping destinations is a plus.
Submissions are due May 18. They go to:
Mackenzie Carter
Director, Marketing Communications
Downtown Santa Monica, Inc.
1351 Third Street Promenade, Suite 201
Santa Monica, CA 90401-1321.
Email submissions will not be accepted.
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