Victoria

The Australian state of Victoria is looking for a PR partner to handle PR in the US and Australia to promote its role as host of Melbourne International Games Week, which is slated for Oct. 20-28.

MIGW is the largest games event in the Asia-Pacific realm, connecting consumer, business and educational games events. More than 70K people took part in the 2017 MIGW.

Victoria is home to Australia's digital games sector, accounting for 53 percent of the country's games employment and more than 130 development studios.

Digital games businesses generate $2.2B of Victoria's $23B creative economy, which includes design, music, film, TV, performing and visual arts.

Victoria's Dept. of Economic Development, Jobs, Transport and Resources wants a firm for a four-month PR push with an option to extend into 2019.

The purpose is to raise awareness of Victoria in the US as host of MIGW, premier games investment location and competitive source of world talent.

The firm will organize a Visiting Journalists' Program, pitch national/business/trade press, manage social media (Facebook/Twitter) and organize events.

Deadline for proposals is May 28. Work begins July 1.

Submissions go to [email protected].  

Fran Kerlin at [email protected] and +61 0400113925 is answering questions about the RFQ.