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Megabus.com is looking for a PR firm to handle a two-year $500K communications program to position it as the “market-leading provider of affordable and high-value travel across the US,” according to its RFP. There is an option for an additional year.
Part of Britain’s Stagecoach Group, Megabus operates daily express double-decker service to more than 100 cities in North America.
It wants a firm to highlight the safety record and eco-friendliness of its modern fleet that offers amenities such as reserved seating, free Wi-Fi, power outlets and it's recently introduced app that enables customers to select movies/TV programs for their trips.
The firm will promote Megabus as a “good corporate citizen” and the economic benefits it contributes to local economies via job creation and “improved connectivity for citizens on lower incomes,” states the document.
The PR plan and strategy “will focus on generating a steady stream of positive media coverage, while attracting, growing and retaining potential customers.”
The firm will develop messaging geared to announcing new/enhanced routes and travel during key Thanksgiving, Christmas, spring break, summer and back to school seasons.
Contact point is: [email protected].
Responses are due to Sept. 28.
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