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Ball Corp., world's largest manufacturer of aluminum cans, is looking for a PR firm to position them as an sustainable solution to the plastic pollution crisis, according to an RFI from the $11B company based in Broomfield, CO.
It claims Ball management has been passionate about the sustainability pluses of cans for quite some time and now feels the time is ripe to do something about it.
The company says consumers are not aware of the sustainability advantages that aluminum enjoys over plastic, glass and cardboard packaging.
Via PR, Ball wants to make cans "part of the mainstream conversation," with the goal of encouraging retailers and consumers to choose aluminum over other alternatives.
The selected PR firm will reach targeted markets via traditional/social media, events, and conferences.
Ball expects to select a firm by Nov. 19.
Renee Robinson is Ball's director of communications.
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