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Search for Common Ground, the DC-based non-profit committed to ending armed conflict throughout the world, is looking for a PR firm to help it “elevate awareness of the peacekeeping field” as well as to prepare the group and its leadership “for the responsible and appropriate handling of future hypothetical crisis scenarios,” according to its RFP.
SCG says it’s preparing for an “unanticipated event” that requires external communications. It wants a PR partner to train key executives, so they are able to deal with media fallout from a political, security or legal crisis.
The organization, which has offices in 49 countries, also is eager to use PR to increase its visibility through internal channels and media outlets.
The RFP says the firm will 1) audit digital channels and strategize ways to improve reach, following and impact of content; 2) conduct competitor research; 3) analyze search for SCG’s media mentions and strategize ways to build relationships with media; pitch and gain more earned media coverage, and 4) identify value adds, such as brand ambassadors, that you or your firm alone can offer.
SCG wants firms or individuals to apply at its website, https://bit.ly/2D2j0Jq.
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