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The Utah Office of Tourism is looking for a PR firm to pitch the Beehive State’s offerings to the travel trade press and general media in Canada.
According to its RFP, UOT’s objectives are to bring visitors to the state through the promotion of its destinations and experiences, and to increase the amount of visitor spending and length of their visits.
It wants an effort to distinguish the Utah brand from other states and believes a successful campaign will improve the quality of life for Utahns via job creation and tax relief.
The PR firm will arrange familiarization trips, identify the best social media channels to exploit and plan/assist in trade shows/events.
The Utah legislature has allocated a fiscal 2020 budget of $155K for the effort, split between $80K retainer and $75K for marketing communication. The PR work begins July 1.
The RFP covers five years with budgets to be established each year by Utah lawmakers.
Proposals are due Jan. 18.
They are to be submitted electronically via the Utah procurement site.
Cassidee Feinauer has information at [email protected].
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