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The Rhode Island Commerce Corp. floats an RFP for a travel PR firm in a bid to bolster the Ocean State’s $6.5B tourism sector, which employs about 85K people.
The winning firm will “further develop and build a PR strategy, cultivate promotional and strategic partnerships, and provide research and analytics,” according to the RICC’s RFP.
The scope of work includes “proactive pitching” and follow-up, organizing media events/familiarization trips and developing social media content, press releases, backgrounders and speeches.
RICC defines its target audiences as prospective/previous visitors, RI residents, transportation partners, tour operators and NGOs.
A contract will be issued during the first quarter that will run through June 20, 2020.
RICC has the option to renew the agreement at the end of term for an additional three years, subject to state funding.
It will invite those with the best three proposals to Providence for oral presentations.
RFP responses are due Jan. 28.
Send or hand-deliver an electronic (PDF) version on thumb drive or disk and eight printed copies to:
Rhode Island Commerce Corp.
Attention: Tourism Public Relations Agency RFP
315 Iron Horse Way, Suite 101
Providence, RI 02908
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