Brand USA

Brand USA is floating an RFP to support its strategic global communications, media relations and PR priorities.

The desired partner will provide counsel and direction, promote BUSA's message, amplify successes and "position the business case of how travel positively impacts the US economy at the national, regional and local levels," according to the RFP.

Established by the Travel Promotion Act of 2009, BUSA contends that its marketing efforts during the past five years attracted 5.4M international visitors here, generating an economic impact of $38.4B, which supported 51K jobs a year.

The RFP's objective is to attract a firm that will elevate BUSA's executives as global tourism thought leaders; build engagement, trust and advocacy; communicate travel policy and correct misconceptions and "enhance the credibility of the organization in its effectiveness to increase international visitation and spend."

The PR firm will position BUSA as "an ambassador for US tourism worldwide" through media relations, social media activities, events, issues management and crisis support.

Interested firms must submit a notice of intent to bid by Jan. 25 to [email protected].

Proposals are due Feb. 4.

An electronic version (PDF) goes to [email protected] while eight hard copies need to be delivered via FedEx or UPS to 

Brand USA Headquarters
C/O RFP Administrator
1725 Eye Street NW, Suite 800 Washington, DC 20006
ATTN: RFP – Strategic Communications, Media & Public Relations