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A global Korean food/lifestyle company is looking for a communications partner for the launch of a quick service restaurant concept in New York during the second half of this year.
The firm will target millennial consumers who are "adventurous and trend-conscious when it comes to experiencing different cultures and food," according to the RFP.
The agency will research and analyze current QSR models and reference "outstanding restaurant/pop-up/café experiences as a point of inspiration."
The company's goal is to "offer healthy and delicious, modern and unique Korean inspired grab-and-go style food."
Proposals are due Jan. 31. Work will kick off Feb. 11 with the restaurant launch scheduled for July.
Jackie An at [email protected] is the contact.
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