California State University Fullerton

California State University Fullerton is looking for a marketing consulting firm that can provide online search marketing services as well as a host of specialized online marketing functions.

The public university wants an agency that can perform a variety of specialized online marketing functions, including pay-per-click, targeted search, display and social media ad campaigns across multiple platforms (including Google, Microsoft and Facebook, among others) to promote the college’s graduate programs.

CSUF is the largest campus in the California State University system. CSU is the largest higher education system in the country.

Scope of the work includes campaign strategy/suggestions, advising and implementation of online ad campaigns (search, social media, etc.); ad creation; campaign optimization; analysis and reporting capabilities.

CSUF expects services to commence on April 2 and run through March 31, 2022, with the possibility of two additional one-year extensions at CSUF’s discretion. Agencies will be evaluated on a criteria of qualifications/experience, cost and a demonstrated overall understanding of the goals set forth in the RFP.

Questions regarding this RFP should be sent to buyers Yvette Shenefield ([email protected]) and Hector Muniz ([email protected]) by Wednesday, February 13 at 5:00 PM (PST). Questions should reference “RFP HM18011" in the subject header.

Deadline for proposals is Tuesday, February 26. Proposals should be sent to:

Hector Muniz, Buyer III
California State University, Fullerton
Contracts and Procurement
2600 Nutwood Avenue, Suite 300
Fullerton, CA 92831

Proposals should be marked “RFP HM18011 Online Marketing Services: Mihaylo College of Business and Economics.”

Download the RFP (PDF).