Roswell Park Comprehensive Cancer Center, a cancer research and treatment center in Buffalo, NY, is seeking an agency partner to complement its existing marketing efforts with content marketing campaigns and other digital content in a bid to raise awareness among potential cancer patients.

Roswell Park, which was founded in 1898, was the first dedicated medical facility for cancer treatment and research in the United States. It provides treatment for all forms of adult and pediatric cancer and a variety of inpatient and outpatient cancer treatment services, as well as cancer research, education, and prevention services.

Roswell Park

The overall goal of the project, as outlined in the RFP, is to “help Roswell Park achieve its patient acquisition objectives, while creating increased awareness and preference among the general public and to amplify exposure of Roswell Park’s leadership in cancer care through meaningful content experiences.”

Scope of the work includes strategy, planning and content creation in collaboration with Roswell Park’s in-house marketing team on up to 10 different strategic content marketing campaigns, each of which will have specific, measurable objectives tied to oncology product- and service-line growth.

Each campaign will require research and audience identification; content journey mapping to include lead generation and lead nurturing; content promotion and campaign planning; copywriting; graphic design; multimedia content creation; and ROI reporting.

The contract is slated to run for three years with the option of two possible one-year renewals.

Agencies planning to submit proposals must sent an email stating their intent to assistant contract administrator Sean McParlane, [email protected].

Any questions concerning the RFP should be sent by 2 p.m. (EST) on Feb. 25. Questions should also be sent to [email protected].

Deadline to submit proposals is 2 p.m. (EST) on March 4. Respondents are required to submit one original copy of their proposal in printed form, as well as another copy of their proposal on a USB Drive. Proposals should be sent to:

Roswell Park Comprehensive Cancer Center
Elm and Carlton Streets
Buffalo, NY 14263
Attention: Sean McParlane, Assistant Contract Administrator

Download the RFP (PDF).