Agricultural marketing program CA Grown is seeking a marketing partner for the 2019 calendar year that can boost stakeholder outreach and develop promotional and event partnerships with media outlets, retailers and foodservice industry leaders.
 |
The Sacramento-based association, which was founded in 2001, is comprised of Golden State farmers, ranchers and agricultural commodity groups and commissions, who work to raise awareness of buying CA-grown products among supermarkets and consumers. The program is available through the California Department of Food and Agriculture.
CA Grown wants an agency that can develop promotional opportunities and partnerships as well as maximize stakeholder participation in CA Grown marketing and promotion programs.
Scope of work includes engaging with specialty crop stakeholders through ongoing meetings to identify promotional opportunities and execute planned activities; and partnering with CA Grown’s management team to develop and execute an outreach strategy among partners, media outlets, retailers and foodservice experts.
Budget for the work is approx. $48,000, and should include all program expenses and retainers.
Term of the contract is for one year.
Proposals are due by February 22 and should be emailed to CA Grown executive director Nick Matteis, [email protected]. All questions regarding the RFP should be sent to [email protected].
Have a comment? Send it to 
No comments have been submitted for this story yet.