Visit Florida

Visit Florida is floating an RFP for PR services in the US and Canada to keep the Sunshine State top of mind among its target audiences and to increase the length of stay and visitor spending.

Interested firms, though, may submit either a consolidated bid or separate proposals covering PR in the US, Canada and a travel trade sales/marketing push in Canada.

The selected firm/firms will work in tandem with VF in pitching Florida as a premier leisure and meetings destination. The work is expected to run three-to-five years, but the contract will be renewed annually.

VF’s envisioned partner/partners will oversee its “research-based PR strategy, develop strategic, highly-integrated creative campaigns, lead the charge for media and influencer relations, while keeping a pulse on the ever-changing media landscape,” according to the RFP.

The tourism group spent $1,164,224 in fees/expenses during fiscal 2018 (July 1 to June 30) for PR in the US. Canada PR outlays were $391,189, while the Canadian travel/trade/sales/marketing services tab was $243,036.

According to the RFP, Florida has been promoted as a travel destination for more than 100 years with the focus on the sun, fun and freedom. The state attracted about 120M visitors who spent $112B in 2017, which supported 1.4M jobs.

Interested firm/firms must submit qualifications to VF by Feb. 25. VF will invite firms to pitch the next day. 

Proposals are due March 18.

The RFP is here.