The University of Wisconsin–Milwaukee has issued an RFP for qualified agencies to provide a suite of brand strategy marketing services.

The Milwaukee-based public research university, which enrolls more than 27,000 students and offers more than 190 degree programs, is looking for agencies that can provide the following services: ad buying (for both traditional and digital media); market research (quantitative and qualitative); creative content production (including digital, print, television and radio); and a strategic institutional branding campaign (brand identity, brand strategy, visioning and the development of creative direction and brand story).

University of Wisconsin Milwaukee

The services sought in the RFP are broken into six lots: traditional ad buying, digital ad buying, quantitative market research, qualitative market research, creative content production and brand campaign work. Bidders may submit proposals for only one or multiple lots, and UWM reserves the right to award contracts to one or six separate proposers. According to the RFP, UWM’s intention is to award all six services to two proposers in total or for each lot, “but reserves the right to award to more or less proposers.” Proposers must complete the responses in the RFP for each lot to be considered.

Terms of the work will be for one year, beginning on July 1 and running through June 30, 2020, with the option of four additional one-year terms.

Proposals are due by 9:00 a.m. (CT) on March 26.

Submission should be sent to [email protected], with the subject line of the email containing the following: “RFP P19-013-024 response” followed by “[agency name].”

Questions should be forwarded to [email protected]. Contact is RFP manager Pam Loignon.

Download the RFP (PDF).