The New Jersey Economic Development Authority, the agency responsible for driving economic growth in the Garden State, is seeking proposals from agencies that can develop a new brand and comprehensive business marketing campaign for the state.

The NJEDA is looking for agencies specializing in state or location-based economic development marketing for a year-long regional/national/international business brand and messaging campaign as part of Governor Phil Murphy’s recent economic development plan for boosting New Jersey’s economy.

NJEDA

The campaign’s objectives are to raise awareness of New Jersey’s value among regional and national businesses; communicate the NJEDA’s efforts to foster economic growth and build a stronger state economy; develop messaging and strategies for priority outreach sectors; raise awareness among NJ residents and businesses regarding current economic resources available within the state; and help attract and retain NJ’s future workforce and incentivize employers to consider moving, hiring, and growing in New Jersey.

Aside from executing a new brand, campaign theme and messaging for the state, scope of the work also calls for the creation, production and placement of ads across a variety of traditional and digital media outlets.

The contract is expected to run for a year-long term, with the possible option of two six-month extensions at the Authority’s discretion. Total estimated budget for the work is $3 million, which includes media placement costs.

Proposals are due by 12 p.m. on March 27 and must be uploaded electronically to the NJEDA’s ShareFile system: https://njeda.sharefile.com/r-r379febd9a154544b. All uploaded files should follow this format: “(Entity Name)- Bid Submission-2019-RFQ-087 State of NJ Marketing Campaign, document title.”

Questions are due by 11:59 p.m. on March 13 and should be sent to [email protected] with the subject line “QUESTIONS-2019-RFQ/P-087-State of New Jersey Marketing Campaign.”

Responses to all questions will be posted in the form of an addendum on the NJEDA’s website, https://www.njeda.com/rfq.

Download the RFP (PDF).