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The city of Eureka, California is soliciting proposals from agencies that can provide a range of professional marketing services, including branding, destination marketing and image building services, in an effort to revitalize the city’s image among businesses and local residents while raising awareness of the city that carries California’s motto among prospective visitors.
The North Coast town, which sits 270 miles north of San Francisco in California’s Redwood Empire region, wants to shift its funding and destination marketing efforts toward a marketing strategy that focuses “specifically on Eureka while simultaneously expanding the target audience to include local/regional residents and the local business community,” according to RFP documents released by the city.
The city is looking for an agency that can develop and re‐invent a new Eureka brand and promote a positive image of the city among locals and visitors as a desirable place to live, work, run a business and visit.
Scope of the work includes research and analysis; developing and maintaining a branding and image management plan; marketing, media production and communications work; and day‐to‐day implementation of marketing and branding strategies.
The city has set a maximum budget of $370,000 for the work.
Proposals are due by 5 p.m. (PST) on Fri., April 5. All proposals should be mailed or hand‐delivered to:
Development Services Department
531 K Street
Third floor
Eureka, California, 95501
All bidders are required to submit nine bound copies of their proposals and one unbound copy in an envelope marked “Marketing Services Proposal.” Applicants must also submit a digital copy of their proposal via email to [email protected].
Deadline for submitting questions concerning this RFP is 5 p.m. (PST), tomorrow, March 13. All questions should be sent to [email protected].
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