Empire State Development Corp., the umbrella entity that leads New York State’s economic development efforts, is seeking input among qualified advertising/marketing agencies that will later be chosen as contenders to submit formal proposals for the state’s annual economic development marketing program.

ILOVENY

ESD, which drives business investment and job creation across the Empire State and promotes its economy and reputation, has issued an RFQ calling on firms to share their qualifications for handling the agency's annual marketing program geared towards enhancing New York State’s image. This program falls into two specific categories: economic development (why New York is a great place to build, expand, or relocate a business) and well tourism promotion, generally known as the iconic I LOVE NY campaign.

Scope of the marketing services includes strategy, research, advertising, digital and social media marketing, experiential marketing, public relations, website design, creative and production work and media planning and buying services

ESD pegs the annual marketing program at $25-$50 million. The agency’s contract with its current AOR is set to expire on November 30.

Deadline for responses is 2 p.m. on April 5. All proposals should be sent to:

Empire State Development
Attn: John Discolo, Director of Procurement
633 Third Avenue, 35th Floor
New York, NY 10017

All bidders are required to submit five hard copies of their proposals and five electronic copies in the form of a flash drive. Proposals should be sent in an envelope marked “RE: Marketing RFQ 2019.”

Questions are due by March 22 and should be sent to [email protected].

Download the RFQ (PDF).