Shenandoah County Tourism & Economic Development, the DOT representing the half-dozen historic communities in Shenandoah County, Virginia, is looking for an agency that can provide digital marketing services, in addition to social media and content creation services.
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Shenandoah County wants an agency that will work in conjunction with Shenandoah County staff to develop a digital marketing program for the purpose of driving visitor spending, stimulating overnight stays and raising awareness of Shenandoah County as a year-round visitor destination among the DOT’s target markets (Washington, D.C.; Northern Virginia; Richmond; Norfolk and Hampton Roads; as well as Baltimore; Pennsylvania; New York; Charlotte, SC; and Raleigh/Durham, NC; and Florida.).
In addition to conducting a digital marketing program, scope of the work also includes managing digital ad campaigns via Facebook and Instagram, web development, video campaigns, blogging campaigns, running and optimizing Google AdWords campaigns, campaign optimization, conducting analytics work and producing monthly performance reports.
Shenandoah County anticipates services to begin in April and run through June 30, 2019, with the option for up to two additional one-year renewals at Shenandoah County’s discretion.
Deadline to submit proposals is 4 p.m. (EST) on March 29. Proposals should be sent to:
Jenna French, Director of Tourism & Economic Development
Shenandoah County
600 North Main Street, Suite 101
Woodstock, VA 22664
In addition to sending the original bid file, those submitting proposals must also include two copies and one digital file.
Questions concerning this RFP should be sent by Friday, March 22 to Shenandoah County Tourism & Economic Development director Jenna French, [email protected].
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