The Missouri Division of Tourism, the state agency charged with promoting travel and tourism within the Show-Me State, is accepting proposals as it searches for a new marketing agency of record.
The DOT is looking for a full-service agency that can develop and provide an integrated marketing program that promotes Missouri’s positive attributes while showcasing the state as a travel destination.
Scope of the work includes paid media (including creation, preparation and placement of advertising in various domestic paid media and markets, and possible support for international marketing efforts); earned media; shared media; owned media (including website development and management and email marketing); cooperative marketing; partnerships; and promotions.
Contract is slated to run for one year, from July 1 through June 30, 2020, with three additional one-year renewals within the Division of Purchasing’s discretion.
The state agency cites a total budget available of approximately $10 million.
All bidding agencies must operate an office within the state of Missouri, have operated as a full-service marketing agency for a minimum of five years, and must have had at least one consumer-targeted account with annual media billings of approximately $4 million using broadcast, digital and print media.
Deadline for responses is 2 p.m. (CT) on Apr 24.
Bidders are encouraged to submit electronically via the MissouriBUYS Statewide eProcurement System, https://missouribuys.mo.gov (solicitation # is: RFPS30034901902247).
Bidders may also mail hard copies to:
Purchasing
P.O. BOX 809
Room 630
Jefferson City, MO 65102-0809
Solicitation number and end date should be written on the lower left-hand corner of the envelope or package submitted.
Questions may be sent to buyer Jacqueline Satterlee, [email protected].
A pre-proposal conference regarding this RFP will be held at 2 p.m. (CT) on Monday, April 15 in Room 750 of the Harry S Truman Building, 301 West High Street, Jefferson City, MO.
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