Macon–Bibb County, the consolidated city-county that sits about 85 miles south of Atlanta, Georgia, is inviting marketing agencies to bid on a campaign surrounding the debut of its new MBCAlert System, which will allow residents to receive the latest information regarding emergency events—including natural and man-made disasters—via direct message to their cell phones, home phones or email.

Macon-Bibb

The Macon-Bibb County Board of Commissioners is looking for a marketing agency that can raise awareness about the new alert service among the county’s 90,000 adult residents.

Scope of the work includes marketing via social media (Facebook, Twitter and Instagram); web advertising (on local news and community sites), TV (local broadcast as well as cable news); radio (local and national); billboard ads; and print (regional newspaper and magazines).

The work also calls for community outreach services via the creation of an email campaign as well as direct-mailer flyers, a PowerPoint presentation and outreach among rotary, Kiwanis, neighborhoods and church groups.

The envisioned campaign would run for six months. MBC Public Affairs and the Macon-Bibb County Emergency Management Agency would provide oversight and guidance to the hired agency, with all media interviews or features coordinated by MBC Public Affairs.

Deadline to submit proposals is 12:00 noon (EST) on Thursday, May 9.

Proposals should be mailed or delivered to:

Macon-Bibb County Procurement Department
Attn: Nan Tharpe
700 Poplar Street, Suite 308
Macon, GA 31201

All bids should be labeled, “Bid 19-027-NT Macon-Bibb County Alert Marketing Campaign.”

Download the RFP, including required submittal documents (PDF).