The Texas Parks and Wildlife Department, the state agency that protects wildlife and oversees natural resources in the Lone Star State, is looking for an agency specializing in multicultural marketing and advertising services in an effort to engage with Hispanic and multicultural markets as well as general demographic and other targeted markets in Texas.
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TPWD needs an agency that can provide research/analysis of demographic groups, campaign planning and execution, strategy development, media placement (online and offline), translation services, design and production, event marketing, retail/manufacturer partnerships, sales promotions, sponsorship development and creative services to reach specified target audiences.
Potentially paid media outlet placements may include broadcast radio or TV, billboards, web advertising, direct mail, email marketing, social media and search engine marketing.
Terms of the contract call for a commencement date of approx. September 1, and runs until August 31, with the option of an additional one-year renewal.
Deadline for proposals is 2 p.m. (CT) on May 23. Proposals should be mailed to:
Texas Parks and Wildlife Dept.
Purchasing & Contracting C-1
4200 Smith School Road
Austin, TX 78744
All sealed proposals should be marked with the identifying RFP number: 802-20-43555
Questions are due by 2 p.m. (CT) on May 13 and should be directed to purchaser Vanessa, [email protected].
Updates and addenda can be viewed on the TPWD vendor portal.
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