Boyne Golf

Boyne Golf, operator of three world-class resort destinations and 10 courses in northern Michigan, is seeking a communications partner for breakthrough creative to strengthen its position in the Midwest and Ontario and to broaden brand awareness beyond.

Its properties situated in “America’s Summer Golf Capital” include the Inn at Bay Harbor and Bay Harbor Golf Club, Boyne Highlands and Boyne Mountain.

They are located minutes from the Lake Michigan beach towns of Charlevoix, Harbor Springs and Petoskey. Guests can enjoy spas, waterfront dining, sandy beaches, watersports, tennis, hiking, wineries/microbreweries, gaming and watersports.

Boyne golfers play over 110K rounds a year during the abbreviated Michigan season with 75 percent of the rounds pre-booked before the courses open in April, according to Boyne’s RFP.

The goal is to increase course occupancy by 15 percent, room night occupancy by 10 percent and a net increase in the number of pre-booked rounds before April 30 by 15 percent over the next three years.

Boyne facilities appeal to golfers willing to pay a premium price for an experience, offering both quality and quantity of courses that is unmatched in a single location. “For some, we are the bucket-list of a lifetime, for others a yearly indulgence,” according to the RFP.  

Boyne’s customers enjoy traveling for great golf and do so with family or friends to share the golfing experience.

Responses to the RFP are due May 24. Send them in electronic format to Ken Griffin, director of golf sales and marketing, at [email protected].

Four finalists will be notified in mid-June. 

They will receive assignments with presentations set for the second week in August.

Here's the RFP.