The Capitol Region Education Council, the public educational authority that represents school districts in north central Connecticut (namely, the Hartford area and its surrounding towns) is seeking proposals from agencies with school marketing expertise that can assist in the development and implementation of marketing plans for several CREC public magnet schools.

CREC

CREC needs an agency that can develop and implement marketing plans for two CREC magnet schools in an effort to increase the number of applicants applying to these schools as well as the racial and socioeconomic diversity of those applicants.

Scope of the work includes developing comprehensive marketing and recruitment plans for two magnet schools based on CREC’s existing market research and data; creating effective messaging and branding efforts to promote school assets; designing recruitment and marketing strategies to attract applicants; producing marketing materials; developing media and advertising campaigns; monitoring the ongoing adaptation of marketing plans’ effectiveness; and training school and district personnel on the messages’ delivery and implementation.

The contract calls for work to begin July 1 and runs for a year, with the option of renewal for up to two years.

Deadline to submit proposals is 11:00 a.m. (EST), Wednesday, May 22.

Proposals should be mailed to:

Capitol Region Education Council
Attn: Purchasing Manager
111 Charter Oak Ave.
Hartford, CT 06106

All submitted bids should include one original and four copies of proposals, as well as an electronic copy on a USB stick. Mailed packages must be labeled with the following: RFP# 19-107 Marketing Services.

Questions should be forwarded to purchasing manager Kate Rotella, [email protected].

Download the RFP (PDF).