Tanteo Tequila, which markets the No 1 ulta-premium brand in the US, is looking for a PR firm to help expand its product portfolio and customer base.

Tanteo

The South Williamsburg-based company has a 50-state distribution network for its spicy jalapeno, chipotle and habanero spicy tequilas. 

On premise sales account for 75 percent of overall sales, driven by the signature Tanteo Jalapeno Margarita. Its target audience: college educated, high disposable income, urban women (25-40) and men (30=45). 

Neil Grosscup, CEO and Master Blender, plans the January launch of Tanteo Blanco, which will compete in a larger product category that requires “a more emotional point of differentiation,” according to the RFP.

With the Tanteo Blanco introduction, brand position has evolved to: 

“For the millennial cocktail drinker, Tanteo is a 100 percent agave tequila made by real people with a purpose—to make better cocktails. With high proof base tequila and fresh-pepper spicy infusion, Tanteo is created by a cooperative of agave farmers and former bartenders. With attention to detail from the ground to the glass, Tanteo delivers the perfect tequila every time.”

Tanteo is looking for help in crafting that brand positioning to capture the most earned media. 

It wants to work collaboratively with a PR firm on tweaking marketing, amplifying social media and creating press releases.

Earned media targets: 12 placements in small/regional publications in New York, Texas and California; seven hits in national media read (e.g., Esquireholiday buying guide) and two written/video national features.

Monthly retainer is from $3K to $5K with an additional budget set for activations and advertising. Initial term is six-months with a renewal based on meeting deliverables.

PR firms interested in the account face a June 7 deadline to send a five-to-10 slide deck of capabilities and at least two slides on how they would be a good fit with Tanteo.

The material goes to Grosscup at [email protected] and [email protected].

Three finalists will be contacted June 12 about setting up in-person meetings for the following week. 

The winner be notified on June 24 and begin work in July depending on its availability.