Wake Technical Community College in Raleigh, North Carolina is seeking proposals from agencies that can provide solution services for the college’s new marketing automation software.
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The two-year community college, which was founded in 1963, is North Carolina’s largest community college, serving more than 74,000 adults annually across six campuses and three training centers.
Wake Tech’s Workforce Continuing Education Division needs a contractor that can support and leverage its new marketing automation software, the Marketo platform, to be used by the college’s Corporate & Business Solutions division, which offers non-credit programs that provide resources, counseling and corporate training solutions for businesses.
Marketo was acquired last year by software giant Adobe.
Scope of the work includes a lead nurturing campaign, communication and messaging strategy, landing page creation, content ideas to drive engagement and reporting and analytics work.
Terms of the contract run for one year, with the option of renewal for two additional one-year terms at WTCC’s discretion.
Deadline for proposals is 2:00 p.m. (EST) on June 19. All proposals for this solicitation must be submitted electronically via the North Carolina Business Invitation Delivery System online bidding system. Agencies can register with the NC BIDS Vendors portal here. RFP#: 130-WTCC582-2019.
Questions are due by 12:00 p.m. (EST) on June 12, 2019, and should be directed to procurement specialist Karen M. Woodall, [email protected].
All questions should include the line “RFP # 130-WTCC582-2019: Questions” written in the email’s subject field.
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