The Fulton County School System, the school district serving Georgia’s Fulton County, the principal county of the Atlanta metropolitan area, is looking for a marketing firm that can promote its communications campaign to help teens in crisis.

Fulton County School System

FCS needs a firm that can develop and deliver a marketing and PR campaign that raises awareness of the Fulton County Text 4 Help initiative, a resource that provides an anonymous crisis text line allowing teens facing stress or crisis to reach a licensed mental health clinician, 24 hours a day, seven days a week.

Fulton County was the first county in the southeast to offer the program, which is managed through Fulton County’s Department of Behavioral Health and Developmental Disabilities.

Scope of work includes determining campaign audience and executing a comprehensive marketing and PR plan, timeline and subsequent campaign, as well as development of campaign collateral and other materials utilizing the FCS brand.

The RFP states that the “performance period for this contract will be for the duration of the project,” and that work will commence on the date stated in the contract award letter.

Proposals are due by 2:30 p.m. (EST) Tuesday, July 16 and should be mailed or delivered to:

FCS Contracting Department
The Administrative Center
6201 Powers Ferry Road
Atlanta, Georgia 30339

Bidders must submit six sealed proposals—including one original and five copies—as well as one additional copy on a flash drive. All proposals must be labeled “Request for Proposal No. 191-19” marked on the outside of the envelope.

All questions should be directed to the executive director of contracting, [email protected] or via fax 470/254-1248 by 4:00 p.m. (EST) on Tuesday, July 2.

Download the RFP (PDF).