The New Mexico Tourism Department has floated an $11M, multi-year RFP for advertising agencies that can promote and grow tourism in the state and build on the success and momentum of its New Mexico True advertising campaign.

NMTD

Scope of the work includes supplying creative direction, development, production and strategy for an integrated advertising campaign under the New Mexico True banner utilizing both traditional and new media elements; media buying; developing advertising creative and media plans for the fly, in-state, drive and niche-group markets and identifying other target markets; media placement, trafficking/distribution and account services; participating in the two annual events (the Educational Seminar for Tourism Organizations and the NM Governor’s Conference on Tourism); and collaborating with NMTD and third-party contractors to plan and review work in progress as well as sharing best practices.

Current projected budget for the campaign is $11 million per year, subject to annual budget appropriation and availability. Terms of the contract will not exceed four years.

Proposals are due by July 8 and should be mailed to:

The New Mexico State Purchasing Division
1100 St. Frances Dr. Room 2016
Santa Fe, NM 87505

All proposals must be labeled “RFP # 20-418-1003-00001-00 (NMTD Advertising Agency)” on the outside of the envelope.

All questions should be directed to procurement manager Ray A. Maestas, [email protected] by June 20.

Download the RFP, including amendment file (PDF).