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The Wisconsin Dept. of Tourism has issued an RFP to handle its integrated marketing communications budget geared to positioning the Badger State as the “premier destination of choice for the traveler.”
Tourism represented a $21.6B business in 2018, powered by 112M visitors who supported 200K jobs.
The state typically spends $12M for advertising, PR and website development.
The DOT has divided the RFP into three lots: PR/media relations, marketing/advertising and website development/hosting/maintenance.
Interested firms may submit proposals for one, two or three lots.
The PR component of the RFP includes development of a campaign “will potentially include messaging to both consumer and industry audiences, media relations, digital communications channels and industry website content, as well as traditional outlets.”
The selected firm will create, implement and manage Travel Wisconsin's brand/reputation, target media outreach, place stores, arrange events and "liaise with industry stakeholders and partners to generate buzz and exposure for the statewide tourism industry,” according to the RFP.
Proposals are due July 11.
Respondents must register with the Wisconsin eSupplier Portal at https://esupplier.wi.gov/psp/esupplier/SUPPLIER/ERP/h/? tab=WI_GUEST&wimsg=Logo.
Click here for the RFP.
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