The Hawaii Tourism Authority is looking to hire a PR firm for representation in China to lure travelers to the Aloha State.
The number of Chinese visitors to Hawaii dipped 9.9 percent to 136,276 during 2018. They spent $370.2M, which was off 2.6 percent from 2017.
HTA is looking for a partner to help it deliver on its "brand promise" of offering distinctive natural resources, culture and a multi-ethnic society.
The Authority said a visitor to Hawaii "seeks experiences that are 'foreign yet familiar' – a safe adventure in an exotic locale that is different enough to be interesting, familiar enough to be easy to navigate."
Proposals for the "inbound destination marketing management services in the China major market area" are due August 15.
Interested firms must file for a Hawaii certificate of vendor compliance at https://vendors.ehawaii.gov to pitch the China business.
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