The Canadian city of Fort Saskatchewan is looking for an agency that can provide marketing and advertising campaigns for various city departments over a three-year period.

Fort Saskatchewan

The Alberta town, which has a population of about 27,000, sits 16 miles northeast of Alberta’s capital, Edmonton, along the North Saskatchewan River. It is part of the Edmonton census metropolitan area.

Fort Saskatchewan needs an agency that can plan and execute all aspects of an external marketing strategy that promotes and reinforces Fort Saskatchewan’s brand as a vibrant urban center among prospective visitors, homebuyers, business owners and tourists in the Edmonton Metropolitan Region and beyond.

Scope of the work includes creative services (development of creative campaign and messaging to be used across print, TV, video, radio and digital communications channels, including print elements such as concept development, copywriting, art direction, layout and mock-ups, as well as production and post-production work including creative concept development, casting, shooting and editing); and media-buying services (strategy, planning and buying).

Terms of the contract commence January 1, 2020, and run through 2022. Budget for this project is approximately $250,000 per year.

Proposals are due by 4:00 p.m. (MT) August 15 and should be sent to:

Wendy Kinsella
Director of Corporate Communications
City of Fort Saskatchewan
10005 – 102 Street
Fort Saskatchewan, Alberta T8L 2C5

All bidding agencies must submit one bound copy as well as one digital copy (PDF format on a CD/DVD or USB flash drive). Proposals are to be submitted in a sealed envelope clearly marked “2020 – 2022 Marketing Proposal” along with the bidder’s name and address (attached RFP doc contains a typo in this section confirmed by Fort Saskatchewan communications director).

All questions concerning this RFP should be directed to corporate communications director Wendy Kinsella, [email protected].

Download the RFP, including market study survey results and safety pre-qualification application (PDF).