Sandy Springs, Georgia is looking for an agency that can assist with the creation of a destination marketing strategic plan for Sandy Springs Hospitality & Tourism, the destination marketing organization that promotes tourism, meetings and trade shows in the city.
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The Fulton County city, which is part of the Atlanta metropolitan area, is Georgia's seventh-largest, with a population of about 107,000.
Sandy Springs Hospitality & Tourism is seeking a consultant that can devise an actionable, three-to-five-year strategic plan for the purpose of identifying short- and long-term tactics for maximizing Sandy Springs’ value to attract visitors; using research and stakeholder interviews to create a comprehensive profile of the Sandy Springs’ current and potential tourism markets; establishing marketing goals and identifying target audiences to increase the DMO’s return on investment; identifying opportunities for tourism product development, destination enhancement, and partnerships; establishing sales goals and objectives; evaluating the organization’s internal structure to identify operational gaps and strategic opportunities; and developing purpose (mission, vision and values) statements.
Brand development is not a goal of the DMO’s strategic plan.
Proposals are due by 2 p.m. (EST) on Aug 23 and should be submitted through the city's online Bonfire Portal: https://sandysprings.bonfirehub.com/projects/view/17847.
Questions are due by 5:00 p.m. (EST) on Aug. 14 and should be sent via Bonfire under Message - Opportunity Q&A to: https://sandysprings.bonfirehub.com/projects/view/17847. Questions may also be directed to Sandy Springs contract specialist Dezirae Gaines, [email protected].
A pre-proposal conference will be held at 11 a.m. on August 9 at Sandy Springs City Hall, 1 Galambos Way, Sandy Springs, GA 30328.
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