San Diego State University is looking for an agency that can develop a marketing strategy for a proposed $250 million multi-use stadium project.

San Diego State University

The envisioned stadium would replace the SDCCU Stadium (formerly Qualcomm Stadium) in San Diego’s Mission Valley neighborhood, which was built in 1967 and was the former home of the San Diego Chargers and the San Diego Padres, and is currently home of the San Diego State Aztecs football team.

The anticipated new stadium would seat 35,000 and support SDSU Aztecs football games and NCAA championship games, as well as professional soccer and special events such as concerts.

SDSU’s Athletics Department is seeking an agency that can develop and implement a stadium marketing strategy that will showcase the stadium’s importance to SDSU and the San Diego community as well as generate revenue and awareness through messaging delivered via social media, print, billboards, transit shelters, TV, radio and other advertising mediums.

Scope of the work calls for devising slogans for the project; narrative, branding and creative work during the stadium’s construction process; video to boost sponsorships and ticket sales; a TV campaign; a social media campaign; and promotional work during football and basketball seasons and generating promotional ideas for special events.

Services are set to commence September 1 and will run for three years, through SDSU’s first football game at the new stadium, which the university anticipates will take place in the fall of 2022.

Proposals are due by 2:00 p.m. (PST) on August 21 and should be sent to:

Contracting and Procurement Management Office
Administration Building, Room 116
5500 Campanile Dr. AD 116
San Diego, CA 92182-1616

All bidders must register with Planet Bids to read updates and notifications related to this RFP.

Questions are due by 2:00 p.m. (PST) on August 14 and should be directed to assistant director of contract and procurement management Jeff Fratt, [email protected].

Download the RFP (PDF).