The South Dakota Board of Regents, the governing board that controls the public higher education system throughout the state of South Dakota, is looking for an agency that can develop a promotional marketing proposal for the half-dozen public universities the Board governs.

South Dakota Board of Regents

The SD Board of Regents provides leadership and sets policies for the programs and services delivered through the state’s public university system. This includes Black Hills State University, Dakota State University, Northern State University, South Dakota School of Mines and Technology, South Dakota State University and the University of South Dakota. The Board also governs two special K-12 schools: the South Dakota School for the Blind and Visually Impaired and the South Dakota School for the Deaf.

The Board seeks a marketing proposal—utilizing appropriate media, branding, logos and campaigns—that promotes the value a postsecondary education at South Dakota’s six public universities can deliver to SD citizens and future students.

Scope of the work includes marketing and branding strategies for the SD public university system (which may include, but isn’t limited to, marketing and branding activities via television, print, digital media and social media); promoting the value of public postsecondary education in South Dakota; and analysis of the SDBOR website and offering recommended upgrades.

Terms of the contract begin after October 11 and will continue for three years, with an option to renew for an additional term which may not exceed three years. Budget for the work can’t exceed $700,000 over a three-year period.

Proposals are due by Sept. 23 and should be mailed to the following address:

South Dakota Board of Regents
RFP #SDBOR1803 – Janelle Toman
306 E. Capitol Avenue, Suite 200
Pierre, SD 57501-2545

All bidding agencies should enclose one original and one identical copy of their proposals, as well as an electronic copy provided on a flash drive. The words “Sealed Proposal Enclosed” must be prominently written on the outside of the package/envelope.

Deadline for questions is August 30 and should be sent via email to buyer [email protected], with the subject line: “RFP #SDBOR1803”

Download the RFP (PDF).