The Ohio Department of Job and Family Services has issued an RFP on behalf of the Ohio Children’s Trust Fund for the purpose of obtaining a PR or marketing firm that can increase statewide awareness and recognition of the OCTF’s “Be A Hero in the Eyes of a Child” campaign.

OCTF

OCTF works to prevent child abuse and neglect through community outreach programs, by training and educating professionals who provide services to families and through awareness campaigns that educate the public about child abuse and neglect prevention.

OCTF is seeking an agency that can manage and implement all aspects of a multi-channel paid and earned media statewide awareness campaign that promotes the overall mission of the Ohio Children’s Trust Fund in all 88 Ohio counties, with a heavy marketing push during April 2020’s National Child Abuse Prevention Month.

Scope of the work includes: creating a statewide media and outreach plan for OCTF’s “Be A Hero in the Eyes of a Child” campaign; creating digital media advertisements; implementing OCTF-approved media buys from December 2019 through June 2020; securing statewide earned media (radio, television and digital) for the “Be A Hero in the Eyes of a Child” campaign during National Child Abuse Prevention Month; obtaining airtime for existing OCTF PSAs; developing and designing corporate sponsorship package materials for Ohio businesses, corporations and organizations with missions and visions that align with OCTF; and providing technical assistance and recommendations to OCTF staff regarding materials development, effective social media posts and targeting methods to increase campaign awareness and corporate sponsorship.

Terms of the contract begin December 1 and run until June 30, 2020. OCTF has up to $150,000 available for this project, though vendors must ensure that a minimum of 75 percent of the funding is allocated towards media and advertising buys.

Proposals are due by 3:00 p.m. (EST) October 7 and should be mailed or hand delivered to:

Office of Contracts & Acquisitions
Ohio Department of Job and Family Services
30 East Broad Street, 31st Floor
Columbus, OH 43215

All bidding agencies must submit one signed original and four copies of their technical proposals, along with a CD-ROM copy of their technical proposals, in a sealed envelope/package labeled “Technical Proposal Enclosed for RFP JFSR2021068169, Media and Marketing Services for The Ohio Children's Trust Fund Submitted by [Vendor’s Name].”

Bidding agencies must additionally submit one signed original and two copies of their cost proposals, along with a CD-ROM copy, in a separate, sealed envelope labeled: “Do Not Open. Cost Proposal Enclosed for RFP JFSR2021068169, Media and Marketing Services for The Ohio Children's Trust Fund Submitted by [Vendor’s Name].”

Questions are due by 8:00 a.m. on September 12 and should be submitted here: https://procure.ohio.gov//proc/viewProcOpps.asp?oppID=17143

RFP # JFSR2021068169 

Download the RFP (PDF).