Texas wants to attract more visitors from Mexico to the Lone Star State to bolster a tourism sector that supports more than 1.2M jobs.

The Office of Governor Greg Abbott wants a firm to handle PR and marketing services in Mexico to develop messages to help grow awareness and visitation to Texas, according to its RFP.

Texas

The desired PR firm partner will monitor editorial calendars of Mexican media outlets and proactively pitch story ideas via phone, email and in-person meetings.

The firm must maintain "a fully operational physical office, located in Mexico with a preference for Mexico City."

That outpost must provide oversight of the business and be "adequately staffed and equipped at all times to provide day-to-day operations from that office to support and service the account,'' says the RFP.

Budget and fees are not to exceed $320K for the first 11 months of the effort.

Texas will award a contract covering Oct. 14, 2019, through August 31, 2020. There are three additional 12-month renewals.

Spencer Cummings ([email protected]) will handle questions about the RFP until Sept. 6.

Send the proposal, five hard copies and electronic file (PDF, CD or USB drive) via US mail to:

Office of the Governor
Financial Services Division
Attention: Spencer Cummings
P.O. Box 12878 
Austin, TX 78711-2878

The proposal and envelope must be entitled: "Proposal Submitted for RFP 301-9-0798," due September 27 at 5 pm (CST).

Download RFP (PDF)