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The city of Gillette, which bills itself as the "Energy Capital of the Nation," and Campbell County (WY) are struggling to attract businesses to the region, and want to hire a PR firm to remedy that situation.
The area boasts an "inviting and engaging community for individuals and families," according to its RFP, located near outdoor activities including hiking, hunting, fishing, camping and snow sports.
CC, which features one of the lowest tax rates in the country, is home to the largest coal reserves in the US.
That low-sulfur coal "is an important aspect of meeting environmental standards aimed at reducing air pollution," according to the RFP.
The county believes the lack of buzz about the area is because it never launched a "sophisticated marketing campaign designed to highlight the significant opportunities that exist here."
It wants a PR firm to lure foreign and US companies that are conducting carbon-based research for advanced carbon products and carbon capture use and storage."
The strategic marketing push will position CC as "Carbon Valley: The Word Capital of Advanced Carbon Research and Development." The messaging may also be in Chinese, Japanese and other languages.
CC plans to award a two-year contract with the possibility of an extension.
Proposals are due Nov. 8. They go to Ivy McGowan-Castleberry at [email protected].
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