The United Way of Greater Newark is looking for an agency that can develop and implement a comprehensive PR program to boost the nonprofit’s public information, education, marketing and promotions efforts.

UWGN

UWGN is planning to engage in several public-policy initiatives and strategies related to public health in the coming months, and is looking for an agency that can provide public relations, branding, marketing, advertising and social media planning and management support.

Scope of the work calls for development and implementation of a comprehensive PR program using both traditional and nontraditional media to reach customers, the general public and other target audiences, as well as planning and implementation of education programming (through public and private schools, colleges, universities, community groups, consumers, the media, and other channels), marketing research work and customer service.

The agency must also develop key messages, branding, slogans and marketing materials to communicate the project, as well as provide graphic design and content development for digital, print, and collateral material. All marketing materials should be translated into multiple languages.

Contact is executive vice president Sharon Macklin, [email protected].

View the RFP (PDF).