Surfside, which calls itself Miami’s uptown beach, is looking for a communications partner to develop a “results-oriented PR campaign” to showcase it as a destination with everything that downtown has to offer without the hustle & bustle.
The Town of Surfside Tourist Board touts the “simple pleasures” available "from a mile of pristine beach, luxury beachfront hotels, distinctive world-class shopping and culturally diverse restaurants.”
It invites Gen-Xers and Millennials, segments deemed by the STB as “best value” travelers, to “discover the secret charm of Surfside” at their own pace.
STB’s RFP calls for a PR firm to “develop a strong positioning statement that differentiates Surfside while placing the destination within the greater Miami story,” pitch stories, secure partnerships for photo shoots/filming, arrange media tours (New York Times Travel Show) and engage international media to build traffic from Canada, Brazil, Colombia, Argentina, UK, Germany, Israel and China.
A mandatory pre-RFP submission conference is slated for Oct. 23 at Surfside Town Hall, 9293 Harding Ave., Second Floor Commission Chambers.
Proposals are due Nov. 25.
Click here for the RFP.
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