The California State University system is looking for a PR firm with extensive higher education experience to promote its Graduation Initiative 2025 designed to improve four- and six-year graduation rates and close equity gaps among students.

CSU

The Office of the Chancellor is looking for a communications partner to maximize awareness of the GI2025 across the 23 campuses and among national higher education influentials, nonprofits, associations and media, according to its RFP.

The communications strategy also calls for boosting national visibility of the "Higher Ed Rewired" podcast and lining up guests from think tanks, institutions and movers and shakers in the college completion space.

James Minor, assistant vice chancellor & senior strategist, will serve as the point of contact for the hired firm. He will liaise between the firm and the chancellor's office communications & PA unit to coordinate strategy, media outreach and placements.

Proposals are due Nov. 23.

Download RFP (PDF)