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Jacksonville is looking to hire a firm to analyze the Duval County Tourist Development Council's marketing program.
It will address trends, perception and opportunities to further tourism and weigh the economic impact that it has on the region.
The firm will profile visitors—defined as those living outside the 150-mile radius of Jacksonville—drawn to the area for reasons such as recreation, holidays, business, medical and special events.
Jacksonville wants to gauge the perceptions of entertainment, sports, arts & culture, history, nature, accommodations, and food/beverage offerings.
The goal, according to the RFP, is to compile information to help Jacksonville "utilize positive and counter negative perceptions when connected with current and future visitors."
Proposals are due Dec. 18.
The outside envelope must have the RFP number (P-07-20) and name ("Tourist Development Council Strategic Research & Analysis").
Proposals go to:
City of Jacksonville
Procurement Division
Attn: Professional Services Specialist
214 No. Hogan St., Ste. 105
Jacksonville, FL 32202
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